Karine Péron le Ouay is a Parisian photographer working in the field of entertainment and also producing portraits of artists, combining photography and writing in her blog “L’Allée des Rendez-vous”. With the development of her activity, Karine Péron wanted to give a fresh boost to its visual identity and harmonized its two facets: Karine Peron le Ouay, professional photographer and L’Allée des Rendez-vous, blog arts. The project was therefore divided into two parts that communicated with each other. First of all, the creation of a new logo for KPLO, with a clean and modern design, and the development of this new identity through a business card for which I created a motive inspired by the objective of the photographer found in the “O” of the logo. Then the project continued with the search for a new logo for L’Allée des Rendez-vous, which also took up this significant mark of the objective, but in a more bucolic style, representative of the portraits of Karine Péron often made outside. The banner of the blog was then harmonized with this new logo.